Globally, consumers are ditching the mouse and embracing the thumb – so why haven’t we embraced responsive email design yet?
Recently, a report by Ericsson showed that that worldwide smartphone subscriptions increased by 600 million between 2014 and 2015. This total figure will double by 2021. It’s no surprise that our day-to-day lives increasingly involve mobile devices; they’ve revolutionised the way we get news, shop and, of course, communicate with each other. Continue reading >>
The destiny of email marketing and email is intimately linked – so what does the future hold?
In March this year, Ray Tomlinson, the purported inventor of email, passed away. It has been almost fifty years since he helped to usher in a new age of personal and business communication including email marketing. The ritual of starting our days with a walk to the letterbox was all but banished. Nowadays, post is more of a hassle than a help my letterbox is largely neglected barring tossing out junk mail. Continue reading >>
Pokémon Go is the latest illustration of how much we take our email security for granted these days.
Pokémon Go has taken the world by storm over the past week, with a download count entering the millions, and possibly surpassing even Twitter in its usage. It has proved immensely popular among people of all ages, and is dominating conversation from the schoolyard to the work water cooler. However, what was invisible to the hordes of excited users, frantically catching their first Pokémon, was that we all potentially forfeited our email security simply by signing up.
In the wake of the Panama Papers leak, the Sony Entertainment hack and Hillary Clinton’s unfolding email scandal, internet and email security have become persistent topics of discussion in tech-media and society at large. But in a world of increasing digital paranoia, spammers, hackers and scammers are not the only threats to you or your business. At the end of the day, mistakes are bound to happen – they are part of being human.
Ever received a scam email from a “Nigerian Prince” and wondered what would happen if you responded unexpectedly? Ever wanted to watch a scammer get a taste of their own medicine?
Then you’re going to seriously enjoy British comedian, James Veitch’s Scamalot series. James endeavours to hilariously respond to every scam email that he receives and make scammers jump through hoops just to try to get his to participate in the scam. The results are undeniably awesome. Continue reading >>