According to the Oxford English Dictionary: Etiquette is
a. The prescribed ceremonial of a court; the formalities required by usage in diplomatic intercourse.
b. The order of procedure established by custom in the army or navy (esp. with reference to promotion), in parliament, etc.
c. The conventional rules of personal behaviour observed in the intercourse of polite society; the ceremonial observances prescribed by such rules. Continue reading >>
Back in 2009 Toyota teamed up with the Los Angeles Saatchi & Saatchi team to create an email marketing campaign to gain awareness for the Toyota Matrix through some rather extreme ideas along the lines of “terror marketing”.
The campaign was kicked off by this video aimed at pranksters, asking them to pass on details of a friend to be pranked with direct emails for a bit of a scare and a laugh: Continue reading >>
Recently we posted some insights as to why and how you should go about email marketing successfully: check out the previous post for hints and tips! However, all is good and well until you find yourself acting illegally by stepping outside the “Opt-In” laws of your country.
Opt-In email concerns the process of giving consumers the option to receive advertising and other marketing materials; there are a few different ways you can go about this: Continue reading >>
Email marketing has become an essential tool for business ever since the introduction of the Internet to the world, however some campaigns that make it through to our inboxes are absolute rubbish that we don’t take any notice of. This article seeks to explain what email marketing really is, why companies should use it and how they should go about doing so. Continue reading >>
